FIAT PUNTO T-JET
An unprecedented race game between the real and the virtual world
To Launch Fiat Punto Turbo in Brazil our goal was to highlight the sportiveness of the model, creating the value that separates it from the original Punto, an entrée car. To do so we created a fictional character, Tony T., who was looking for a racer to join his team in the US. To select that one outstanding racer, we have created an online racing game where online players could compete against a real car, running on a real racing track in Rio de Janeiro.
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