I am an idea-driven Creative Director, with a solid background in Copywriting and UX Design.

Juliana is a Brazilian Creative Director with more than 20 years of experience in digital advertising.  Throughout these years she never settled down and kept evolving and learning different skills. She started as User Experience designer in Sao Paulo, spent years as copywriter and Creative Director, and today she runs the creative point of view for IGTV and Branded Content for Instagram in California. 

Design lover and driven by ideas, her passion has always been getting her hands on the work, developing brands she loves with people she admires. Back in Brazil, after 15 years in the agency side, she lead the launch of Instagram as an advertising platform, and after 2 years, came to the headquarters to be part of the global team. 

In this journey she has collected more than 20 international awards, including 1 Innovation Lions, 2 Cyber Lions, One Show and CLIO. Besides she received several awards in Brazil and LATAM market. In March 2016, I was recognized as the Digital Communication Professional of the year for Brazilian Advertising Association (ABP), and in November of the same year I was awarded as the Professional of the year for Brand content at the Share Award.

career

education

2009, Master Degree in Science - Semiotics. Pontifícia Universidade Católica de São Paulo (PUC-SP)

1999, Bachelor Degree in Communication. Pontifícia Universidade Católica de São Paulo (PUC-SP)

awards

Professional of the year for Brazilian Advertising Association (ABP)
2016 Professional of the year for Digital Communication

Professional of the Year Share Awards
2016 Professional of the year for Creative and Branded content.

Cannes Lions Silver for Health.
2016 Silver Cannes Lions International Festival of Creativity
Closeup – Don’t Judge, Just Kiss (Project in collaboration with FBiz)

Executive jury and permanent member of The Webby Awards.

Member of the Academy of Digital Arts and Science.

Wave Festival Gold for Cyber.
2013 Gold for Cyber NIVEA Sun Alarm.

CCSP Gold for Mobile.
2013 Gold for Mobile NIVEA Sun Alarm

El Ojo Iberoamérica Bronze
2013 Bronze for NIVEA Sun Alarm.

Member of D&D jury for interactive – 2012

Jury president for interactive on Wave Festival - 2012

Member of Andy Awards Jury - 2011

One Show Merit for Best Interactive Advertising.
2011 honor One Show Interactive AACD Unique Types.

Cannes Lions Shortlist for Mobile.
2009 Cannes Lions International Festival of Creativity Honor NIVEA Dirty

One Show Merit for Best Branded Game.
2010 honor One Show Interactive T-Racer.

El Ojo Iberoamérica Silver
2010  Silver - AACD UniqueTypes

Cannes Lions Bronze for Design.
2009   Cannes Lions International Festival of Creativity Bronze Fiat Black Motion.

El Ojo Silver for Best Interactive.
2009  El Ojo Iberoamérica Festival Fiat T-Racer.

LIA Silver for Best Digital Products.
2009  Silver London International Award Fiat T-Racer.

Wave Festival Bronze for Best Website.
2009   Bronze Wave Festival Fiat Black Motion.

Wave Festival Gold for Best Website.
2009  Gold  Wave Festival Fiat T-Racer Game.

Wave Festival Grand Prix for Best Website.
2009  Grand Prix Wave Festival Fiat T-Racer Game.

Wave Festival Silver for Best Game.
2009  Silver Wave Festival Fiat T-Racer Game.

Yahoo! Best Idea of The Year.
2009 Yahoo! Big Idea Chair Fiat T-Racer.

Wave Festival Silver for Best Website.
2008 Silver Wave Festival Fiat Punto Social Test-Drive.

Yahoo! Best Idea of The Year.
2007 Silver Yahoo! Big Idea Chair Fiat Punto Social Test-Drive.

El Ojo Iberoamérica Bronze for TV Film.
2007 Bronze TV Film FIAT Interactive Cinema.

Sinos Portugal.
2007 Bronze for FIAT Interactive Cinema.

The Webby Awards Honoree
2007 Honoree for Interactive Cinema for FIAT

El Ojo Iberoamérica Bronze for Online games.
2005 Bronze Online Games Coca-Cola Free-Style Football (Embaixadinhas).

Cannes Lions Silver Advertising Festival for Cyber.
2004 Silver Lions for cyber AgenciaClick (self promotion) Disguise